LABORAMA 2021 moves to June with a new concept
On Thursday 3 and Friday 4 June, LABORAMA 2021 will take place in Hall 1 of Brussels Expo. In addition to the physical trade fair, visitors can also visit an advanced digital platform a few weeks in advance. With this, Laborama moves from a pure live exhibition to a hybrid concept where live and digital are combined.
Due to the continuing COVID-19 crisis, it was decided to organise the LABORAMA live trade fair in 2021 post-winter on 3 and 4 June. The live trade fair will also be complemented by a new digital platform that will go online 2 weeks prior to the live fair. This will enable us to offer a fully-fledged hybrid trade fair to visitors and exhibitors in 2021.
Visitors can use the platform to prepare their visit, gather information, establish first contacts and even make appointments for the live exhibition.
Exhibitors will have a tool in their hands to introduce products and services to visitors in a preliminary phase, answer questions from visitors and convince visitors to visit the live exhibition.
Over the years, LABORAMA has grown into the largest trade fair for the laboratory sector in Belgium and Luxembourg. With the choice to evolve into a fully-fledged hybrid trade fair, Laborama is taking a decisive step towards the future.